Explain the Market was founded by Guy Shone with an aim to provide expert research more in tune with a fast moving media savvy world. Our research reports and projects combine traditional primary research methods with more experimental techniques. Our range of media services support Research, PR and Marketing teams to communicate powerfully with clients, customers and colleagues.

Our analytical expertise is based on over 20 years leading market analysis for some of the world's biggest companies.Research expertise is based leading some of the largest and most complex projects ever done in both qualitative and quantitative research. When it comes to writing and broadcasting we offer much more than just good copy writing. Our experience is based on actually writing and broadcasting for the world's biggest and most prestigious media titles. This also provides a trusted network that adds an instant boost to your PR KPIs.

Meet the partners

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Guy Shone has been leading global research projects for over 15 years. He is the previous Head of Research for global investments and insurance group Old Mutual Wealth and also the previous Head of Consumer & Market Insight for the Money Advice Service, backed by the UK Government.

In 2013, Guy was nominated as a finalist in the Market Research Society Awards for directing the one of the largest studies ever done into the financial and spending behaviour of families.

In 2015 Guy became the City & Business columnist for the Metro newspaper reaching over 3 million readers every week. He is a business commentator with a truly global reach. Over the last 12 months Guy has provided analysis to a world-wide audience of over 50 million people. He provides insight for many BBC TV & Radio channels. He also explains the market globally through work on channels such as BBC World and Reuters TV.

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Peter Richardson is a non-executive director for a number of leading private and public European companies. He was previously the Chief Operation Officer for Dyson Ltd. As a Group Board Director Peter was part of the senior Executive team that grew the business from a turnover of £45m to a position of >£1billion global sales. His proven success at delivering global expansion and growth for innovative companies means Peter is ideally positioned to take the Explain the Market story to new markets.  His previous leadership roles include global giants Colgate-Palmolive, Coca-Cola and Cadbury Schweppes"

Peter commented “I am delighted to help Guy lead such an innovative and positively disruptive business. Our team at Explain The Market tick all the boxes as great researchers, but critically they also have real authority at telling stories with data, in a simple and straightforward way. This is actually extremely rare. Guy and I share the same vision for research and thought leadership with more power and less waffle, making a meaningful difference to board room decisions all over the world.”



Guy is a top-class business writer. He is excellent at explaining difficult concepts to a mass audience
— Editor-in-Chief | Metro UK
Explain the Market delivered us excellent data and helped to tell our story all with minimum fuss
— Commercial Director | Xafinity